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| Seven Secrets for Highly Effective Signs |
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The new ANSI standards for safety signs emphasize custom
design. The standard suggests that you add an Action statement, consequences,
a symbol, use mixed case and, in many situations, add emergency information.
To make your signs and labels as effective as possible, follow these seven
secrets. Click on the headings.
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1.
Emphasize
Action
Give the viewer instructions on how to avoid the hazard. Bias the
sign towards action. Signs are really advertisements for safety. They
need to be persuasive.
2. Use
a Symbol
Many people cannot read English. Many more cannot see clearly enough
to read, even if they do understand English. A symbol provides a quick
way to reinforce the safety message and broaden your audience.
3.
Choose
the Proper Header
The header helps get the sign noticed. A warning, after all, should
not be a wallflower. |
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5.
Write
in a Headline Style
Use simple and direct words. Unfortunately, most people cannot read
above the sixth grade level.
Use active rather than passive verbs: "Wear Hard Hats" is
better than "Hard Hats are Required". Avoid adverbs that
are difficult to interpret: "Respond within one minute"
is better than "Respond quickly."
6. Provide
Emergency Info.
Without a telephone number, lifesaving minutes can be lost. In a pinch,
you don't want someone fumbling through the phone book to report an
accident, a trespasser or a potentially dangerous situation. |
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4. Describe
Hazards & Consequences
You will die or get hurt if you ignore this warning! A safety message
should tell you (1) why the situation is dangerous and (2) what will
happen if you don't obey. |
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7.
Choose
the Right Material
Installation and ordering costs are often more expensive than the
sign itself. As a result, a durable sign always pays for itself with
reduced labor. |
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