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Are
symbols really worth a thousand words?
No. Most symbols need to be learned.
They are best used to reinforce the warning text. Moreover, recent
test measuring the psychophysiological responses of men versus women
show that symbols are not always best. Men respond proportionately
higher to a symbol, yet women respond more to text.
These studies completed at the University
of Florida measure brain waves, EKG, the startle response, muscle
tension and blood pressure when the test subjects viewed various
warning signs and symbols. The illustration here shows how psychophysiological
tests measure a subject's "startle" response to the viewing
of a symbol and, simultaneously being surprised with a loud noise
or bright light.

Reprinted from Psychological
Review 97, 377-395, with permission of Dr. Lang and the American
Psychological Association
This illustration shows one psychophysiological
test. Electrodes are placed onto various facial muscles. The subject
is shown a series of good and bad symbols and safety signs. During
the period that the subject is looking at a particular sign, a loud
noise or bright light suddenly occurs ("the startle").
The subject has an automatic "startle" reflex that is
innate. The magnitude of this startle reflex helps measure the power
of the warning message or symbol. This is a common technique in
brain research and is now being used to evaluate many of our symbols
and safety signs.
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